Real Florida Growing. Real Discipline. Signed Direct.
Top Seller
The Florida Perennial Garden
Plant once. Harvest forever.
The plants that come back year after year in Florida heat. Your blueprint for low-effort, high-yield growing in zone 9 through 10. Hurricane-tough perennials, edible landscaping, year-round food.
The Manifesto
Grow Food NOT Lawns
Stop mowing. Start growing.
Why your lawn is the most expensive crop in America, and the case for replacing it with food. The book the whole brand stands on. Layer-by-layer food forest design, 100+ edible plants for the Southern grower.
Mindset
Discipline
What nobody wants to hear.
What nobody wants to hear about getting up, staying ready, and finishing what you start. Built from 11 years training people to do hard things. The 4:30 AM routine, habits that stick, the mental barriers holding you back.
Get All Four Signed Books.
Grow Food NOT Lawns.
Florida food forest design. Real food, real climate, real results. I teach the way I live, on the same dirt I grow on.
Pick Your Lane
From weekly community to one day on my property. Start where you are. Climb when you are ready.
Patreon Inner Circle
The community behind GrowFitFL. Behind the scenes, weekly check-ins, real Florida growing in real time.
- Three posts a week
- Member-only Q and A
- First look at every project
Florida Food Forest Masterclass
The full system to design, plant, and run a Florida food forest. Founding cohort, 50 seats, lifetime access.
- 7 modules, 30+ lessons
- 7 PDF worksheets
- Private community plus drip schedule
VIP Day At The Forest
Four hours at our home with Jermaine and Toni. Walk the food forest, get a plan for your land, learn how to turn this into income.
- Four hours, in person, our home
- Custom design for your property
- Business and content playbook included
Three Books, One Mission.
Grow food. Grow yourself. Get it done. Pick up signed copies direct, or find them on Amazon.
The Florida Perennial Garden
Plants that come back year after year in Florida heat. Your blueprint for low-effort, high-yield growing in zone 9 through 10.
Grow Food NOT Lawns
Why your lawn is the most expensive crop in America, and the case for replacing it with food. The book the whole brand stands on.
Discipline
What nobody wants to hear about getting up, staying ready, and finishing what you start. Built from 11 years training people to do hard things.
Why Buy Signed Direct?
Amazon keeps roughly 60 percent of every paperback sale. Buying direct means I personalize the copy, ship it from my desk, and you support the work head on. Same book. Better outcome for both of us.
Shop All Signed Copies
Over A Decade In The Florida Dirt. Disciplined By Trade. Anchored By Faith.
I am Jermaine Jefferson. I have lived and grown food in West Central Florida for more than ten years, in zone 10a, with my wife Toni and our family.
Eleven years as a certified personal trainer taught me discipline. Three published books taught me how to teach. The food forest taught me that the answer to most problems is a good plan, planted on time, and worked every week.
Grow Food NOT Lawns is more than a tagline. It is the way we live.
Long Form. Real Yard. No Filler.
New videos every Wednesday and Friday. Florida-specific food forest training, plant guides, and the kind of straight talk you do not get from generic gardening channels.