About

Meet the people behind GrowFitFL.

Jermaine, Toni, and a practical belief: growing food can be the start of growing in every area of life.

Start the Free Course Shop Signed Books

The Reason Why is five short lessons, free forever, no card.

Jermaine and Toni Jefferson laughing under a squash trellis in their garden

Jermaine Jefferson standing under a garden arbor covered in vines

Our quarter acre

How it started

Two apples isn't a plan.

I'm a husband, a father of four, and the founder of GrowFitFL.

In 2020, when grocery store shelves were empty and fruit was limited to two pieces per customer, something shifted in me. I stood there thinking I have a family of six. Two apples isn't a plan.

That year, I made a decision. My family would never depend entirely on a grocery store again.

What started as a personal commitment in the West Central Florida heat became years of testing, failing, rebuilding, and refining until we built a food system that actually works here. Not theory. Not generic internet gardening advice copied from other climates. A real, repeatable Florida food system built on faith, resilience, and the belief that your family deserves better.

The yard

More than 150 edible plants on a quarter acre.

Jermaine Jefferson holding a freshly dug cassava harvest in his backyard garden — Cassava harvest.

Jermaine and Toni Jefferson holding freshly harvested onions — Onion harvest with Toni.

Jermaine Jefferson excited, holding two seedlings in his garden — Seedlings headed for the beds.

Toni Jefferson smiling and holding a strawberry plant in the garden — Toni, RootedinJs.

Jermaine Jefferson holding a passion fruit on the vine — Passion fruit on the trellis.

Jermaine and Toni Jefferson building a fence together — Building the fence ourselves.

Jermaine and Toni Jefferson at a waterfall in Iceland — Iceland. We travel too.

Jermaine training with kettlebells during his competition days — Competition days, 20 years ago

Jermaine in his home gym with one of his children nearby — Training for life

Jermaine running while training for an upcoming marathon — Still showing up. Training for an upcoming marathon.

The experience behind Movement

Less hair. Same discipline.

“I played football (watch my story here), competed in local events, and even entered local powerlifting meets. I enjoyed competing. It didn’t matter what sport.

But during my years as a certified personal trainer, my clients came first. I trained more than 800 people. That work shaped my life.

These days, I’m about 40 pounds lighter. My focus is health, longevity, and endurance. The hair didn’t stick around. The habit did. I still show up. Right now, I’m training for an upcoming marathon.”

Jermaine Jefferson · Founder, GrowFitFL

Movement brings that focus on consistent practice into your membership. Your starting point, equipment, and goals shape your training.

Any excuse to go

Off the property

Disney Magic

I'm a full-grown adult with four kids, and I still believe in Disney Magic. My obsession started when I was a kid in Ohio. After a Super Bowl, I heard Joe Montana say, "I'm going to Disney World!" I ran to my dad and asked if we could go. He told me, that Disney World was only for Florida residents or Super Bowl winners. That day, I made two promises to myself: I'd either win a Super Bowl or move to Florida. I'm happy to report I accomplished one of those goals, and now, I'll find any excuse to go! We laughed about that together for years.

Jermaine and Toni Jefferson at a Spartan race

5:00 a.m.

Grow Health

Our Love Language: Early Morning Pain

We're big believers in staying healthy and fit but let's be real, it takes a serious reason to set that 5:00 a.m. alarm. Our secret weapon? Spartan races.

We use the intense training for these races as our "WHY." It's the perfect, high-stakes motivator that gets us up and moving hitting the pavement or the weights no matter how chaotic our schedules get. When you know you have to jump over a fire pit in a few months, hitting snooze just isn't an option.

Watch Us Train

Connect with my work

Don't just watch. Start growing.

Free

Your year starts with one step

Give the things you want to do a place to grow.

Choose Grow Food, GrowFIT, or Grow More first. Your other rooms will be there when you are ready. One membership. A year of practical tools. Your effort makes them matter.

Explore The Grower's Year

$199 a year after seven free days. Card required. Cancel before day 7 and pay nothing.

Not ready? Start with the free course. No card.

Grow Food NOT Lawns

Your cart is empty

Your cart

Estimated total